AIGA LA Design Evolution

Reduced Complexity and the New Premium: Speech at Pivotal Labs, Malibu, on 15. September 2016.

Reduced Complexity and the New Premium.

As the world becomes more hectic and distracting, premium consumers are increasingly willing to pay extra for experiences that minimize the chaos and clutter of life. By 2020, designers will bring a new level of streamlined simplification to their work in an effort to meet the demands for reduced complexity. In a speech at DESIGN EVOLUTION Mike Milley, Director of Creative Consulting at our Los Angeles Studio, will break down the principles needed to reduce complexity through the design of premium experiences.

About Design Evolution.

Design Evolution engages speakers and audiences from across the professional design spectrum to investigate the future of design. Future, though a broad term, here means the unknown, speculative status of a rapidly evolving profession with multiple possible evolutionary trajectories. Drawing the thoughts, perspective, and insights of individuals from the corporate, academic, and studio worlds, including designers at a variety of points in their individual careers, Design Evolution seeks not answers to but discussion about directions of design.

Thursday, September 15, 2016
6:30 PM – 9:00 PM
Pivotal Labs
1333 2nd Street
Santa Monica, CA 90401