Red Dot Best of the Best and IDEA Award 2017: Two top design awards honoring Designworks’ ideas towards the Future Premium User Experience.
At CES 2017, BMW presented the Future of User Experiences when autonomous driving becomes a reality. A sculpture created by Designworks showed new ways of interaction between the driver, the passenger and the future vehicle. In 2017, this project was awarded with the Red Dot Best of the Best Award and the International Design Excellence Award for its pioneering thinking.
Red Dot Best of the Best 2017
In 2017 only 103 out of 5.500 submissions were honored with a Red Dot Best of the Best Award. BMW i Inside Future was one of them: The Best of the Best is the top prize in the Red Dot Product Design Award and reserved for the best products in a category.
In the summer of 2017, the Industrial Designers Society of America (ISDA) honored the project with an International Design Excellence Award (IDEA Award), which recognizes design excellence and new solutions for enriched yet simple future user experiences. The ISDA is one of America´s oldest and largest membership associations for industrial design professionals.
Read more about the project and the four key user tenets the BMW i Future Interaction was built around: http://www.bmwgroupdesignworks.com/work/bmw-i-inside-future/
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