BMW Magazine Spring 2015

INTERVIEW:  SMART PRODUCTS – BURDEN OR BLESSING?

Laurenz Schaffer is President of Designworks, working on forward-looking design strategies for global corporations such as Microsoft and Starbucks.  Chris Anderson is a Silicon Valley intellectual, whose books The Long Tail and Makers explore the future of interactivity and connectivity.

BMW Magazine asked Laurenz Schaffer and Chris Anderson to discuss smart products of the future, what we can expect of them and whether or not their intelligence is ultimately a burden or a blessing.