user-centered approach to design development and innovation
Alissa’s talk highlighted the importance of a user-centered approach to design development and innovation across industries. How can asking the right questions to the right stakeholders in the right context drive success and create efficiencies?
This talk provided the audience an overview of the BMW Designworks development approach, and shared how we transform insights to opportunities from the future of electric vehicles, to ergonomic considerations in auto-injectable medical devices.
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