DESIGNWORKS @CEBIT

THE IMPACT OF DESIGN ON THE USER EXPERIENCE.

Design has the power to significantly impact the user experience. Good design ensures that this impact is positive, and results in an enhanced and heightened experience.

Showcasing user centric design which successfully combines both physical and digital design elements working in harmony, Designworks and IONITY presented the new IONITY charging station at CEBIT, Europe’s Business Festival for Innovation and Digitalization, taking place in Hannover.

“Designworks has an overarching view on mobility.”

“We think physical and digital as one, and follow a system approach.”

Discussing the role of design in shaping tomorrow’s mobility solutions, Holger Hampf, President of Designworks, and Frank Plaschka, Marketing Communications Manager for IONITY examined how integrating multiple experience aspects across physical and digital design within one harmonized singular product results in a stronger and more powerful experience for users.

“Human centric design is at the heart of what we do.”

photo credits: Deutsche Messe,  ©dantaylorphotography.com