Press Release: New Name

BMW Group DesignworksUSA announces corporate name change to Designworks.

In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity.

As of 8th April, BMW Group DesignworksUSA will change its name to Designworks, reflecting the design consultancy’s growth into a leading creative consultancy and its increasingly diversified business relationships within and outside the BMW Group. In alignment with the adoption of a new name, the studio will launch a new website which will also reveal the studios’ new CI.