“Innovation through Cross Industry Learning”. Speech at Kendall College of Art and Design of Ferris State University.

Sonja Schiefer, Director of our Munich Studio was invited by Landscape Forms to give a speech about “Innovation through Cross Industry Learning” at Kendall College of Art & Design of Ferris State University on November 23rd. Sonja´s presentation gave insights into Designworks’ innovation principle of Cross Fertilization – our design approach that enables different sectors to learn from each other. Sonja outlined how Cross Fertilization creates inspiring design perspectives to bring about new opportunities for business and the environment.

The event was organized by Design West Michigan and Kendall College of Art & Design together with our highly esteemed and long-term client Landscape Forms, USA’s leading manufacturer of high quality, design-led street furniture and relentless promoter and advocate of the value of design. Together we all share the believe that good design can not only re-shape our existing world to the better but also generate whole new markets.

Design West Michigan

Design West Michigan explores and advocates for design as an economic building block for the West Michigan region. The organization has 1200 professional members and aims to help educate non-designers on design thinking by bringing key design thinkers into the region for public presentations and by demonstrating the value of design through case studies and business/design interactions. Design West Michigan is convinced that the region’s future depends on developing and promoting a ‘Creative Community’ and that ‘Design’ is a key to renewed growth.



Kendall College of Art & Design of Ferris State University

As a college within Ferris State University, Kendall College of Art and Design prepares students for leadership in the visual arts, design, art history, and art education. It provides innovative, collaborative education that fosters intellectual growth and individual creativity; and promotes the ethical and civic responsibilities of artists and designers, locally and globally.