BMW Creative Lab to support design students.
The BMW Creative Lab is a student support initiative developed by BMW Italy together with Designworks. Implemented with an annually changing Italian partner company the intent of the initiative is to raise awareness for the challenges of today’s product design, to support young design students who are about to join the workforce and to promote the value of design for the BMW Group not only from a manufacturing but also
from a cultural point of view. The project aims to look at design from an overarching perspective that reaches beyond automotive design while still focusing on the theme of mobility. Partners for the previous editions were Guzzini tablewear as well as Napapirji. The partner company for the 2015/16 session will be announced very soon. We will keep you posted.
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