DESIGNWORKS TEAMED UP WITH THE NORTH FACE TO DESIGN THE CAMPER CONCEPT OF THE FUTURE.
Challenged to promote and launch FUTURELIGHT™ – The North Face’s new high tech, breathable material – in a new, innovative and unexpected way, Designworks created a unique camper concept and virtual reality experience, taking users on a journey outside of the world of outdoor apparel.
“Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes”, said Laura Robin, Designworks LA Studio Director.
The revolutionary Nanospinning process used to create FUTURELIGHT™, has allowed the The North Face to add air permeability into the membrane of a fabric for the first time.
The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
The camper consists of FUTURELIGHT™ material stretched over an iconic geodesic dome to demonstrate the fabric’s potential uses beyond just apparel.
The FUTURELIGHT™ camper is crafted on top of a highly-mobile platform, providing a comfortable cave for two people. The interior includes camping essentials, such as a bed and table, while still providing the feeling of a free space in nature due to its dome structure.
PROTECTION AGAINST THE ELEMENTS.
THE DOME STRUCTURE AND PRACTICAL INTERIEUR ENABLE THE ULTIMATE OUTDOOR EXPERIENCE.
Virtual reality lets customers dive into the future.
To provide customers with a hand on experience Designworks combined both physical and digital worlds to showcase the camper concept which was debuted in Las Vegas in January 2019. Consumers were able to get a holistic experience of nature, fabric and camper.
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