BUSINESS CLASS CONCEPT INTRODUCING A TRANSFORMATIVE SPACE EXPERIENCE
Recent trends in business class design have placed a heavy emphasis on individual privacy. From the design point of view, however, too much emphasis on privacy can lead to an isolated feel and an overly complex cabin design with broken up spaces and visual heaviness. Our team investigated into a solution that would focus on the quality of the space and the passenger experience through seamless integration of technology, enhanced service interaction and user controlled privacy.
The main challenge was to balance the desire for privacy with an overall design that integrated the highest possible level of comfort and passenger service.
Our solution approaches the business class cabin as an open lounge with uninterrupted sightlines and visual lightness: A continuous cabin environment which creates a sense of ease and relaxation, an uncluttered, streamlined, and seamless space of comfort.
While maximizing this sense of spatial and visual flow we also introduced flexible, user-controlled privacy panels on both sides of the seats. During travel, passengers can transform their open seats into a personal, semi-enclosed suite. By combining integrated technology and elements that have a more contemporary residential feel, the atmosphere is comfortably familiar yet advanced.