Customer Centricity

A DEFINING CONCEPT OF SPATIAL BALANCE FOR A NEW LEVEL OF COMFORT IN THE BUSINESS CLASS.

In the areas of spatial design, lightweight construction and connectivity the automotive industry has pioneered solutions that are also shaping passenger expectations in air travel. To secure a competitive edge, airlines will need to reassess their present offers in order to enhance the customer experience. Based on an extensive understanding of mobility and discerning customers, Designworks has created a concept for a new level of business class travel, focusing on a purely customer-centric experience.

As airlines have only a limited amount of available physical space to differentiate themselves from competitors our “New Balance” concept sets out to carefully tare this given in a cabin with an evolution of how space, comfort,

privacy and control could be re-imagined. The spatial balance was achieved through a lightweight seat design that enlarges the visual perception of space without compromising an airline’s defined seat pitch. The concept of balance also served to outfit the seat as a wardrobe and a personal computer. Along with creating a lavish amount of storage, the traveler’s personal devices can be connected to the seat.

With seamlessly integrated technology this seating environment functions as a personal workspace above the clouds. A sophisticated color and material concept subtly balances the implementation of cutting-edge technology with cushioning warm and natural materials.

“MY SEAT – MY SEAT OF CONTROL”:  AN EVOLUTION OF HOW SPACE, COMFORT, PRIVACY AND CONTROL COULD BE RE-IMAGINED.

“THIS MUST BE THE BEST OFFICE  I  EVER WORKED IN”: LIGHTWEIGHT SEAT DESIGN ENLARGING THE VISUAL SPACE PERCEPTION.

“MY SEAT SPEAKS TO MY SMARTPHONE!  THIS IS SEAMLESS TRAVELING!”

“WORK FINISHED! LET´S SEE WHAT`S FOR DINNER TONIGHT AND CHECK OUT THIS NEW MOVIE EVERYONE IS TALKING ABOUT”.

“NEW BALANCE” WAS NOT CONCEIVED AS A VISION. RATHER THAN STRETCHING IMAGINATION INTO THE FUTURE, WE PREFERRED TO FOCUS ON THE IMMEDIATE PRESENT: A SET OF SOLUTIONS THAT IS IMMEDIATELY APPLICABLE TO AVIATION DEMANDS.

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