Heart-racing Design. Designworks defines a high performance brand.
Combining graphics and 3D design, we put our focus on the needs of race-oriented skiers who look for performance that push the limits.
HEAD skis have always embodied high performance and high engineering. More than ten years ago HEAD asked us to create a unique look and feel for their racing models, to take the brand to the next level of functionality and appearance. This was the beginning of a long-term partnership in which we followed our holistic and integrated approach,approach; drawing from the many different design disciplines we have under one roof.
Utilizing a team made up of design strategists, design researchers, product designers, and graphic designers, we developed a progressive design package for HEAD’s Racing Ski Collection, including race graphics, race frame geometry, intelligent sticker integration, race carve plates, and race ski tip protectors. Our creative approach enhanced an already fast and top performing collection of skis, taking the brand to the next level of functionality and appearance.