Re-energizing Brands. Designworks understands brand and interaction behaviors to build a better brand experience.
HP, one of the world’s largest and most recognized technology companies, asked us to collaborate to formulate a new blueprint for re-energizing the HP brand, a powerful brand strategy to unify and inspire over 300,000 employees across a diverse range of businesses world-wide.
As part of the creative team we helped craft two original films, called “Experience Journeys,” and designed a series of eleven “Philosophical Sculptures” to help unify HP’s diverse portfolio and align their entire business behind a compelling vision of what the brand means and what it brings to individuals and organizations.
The films were crafted to bring brand behaviors to life in support of the work of internal HP teams globally. As part of HP’s internal development strategy, they communicate the new brand framework and embody new approaches to HP solutions, services, and products. With a focus on user experience, the films depict how individuals and organizations interact meaningfully with HP services and products in seamless, frictionless, and connected ways to achieve creative solutions.