Keeping Los Angeles Moving


Los Angeles is one of the world’s most culturally and geographically diverse megacities. With an infrastructure that is optimized for cars, Los Angeles is facing pressures that are impacting the livability of the city. Creating attractive, appropriate, and effective transportation alternatives are part of The Los Angeles Department of Transportation’s vision for improving the mobility experience for all Angelenos. One proposed solution is a series of Mobility Hubs to be distributed across the 13 neighborhoods, providing access to a variety of mobility options—from light rail to bike share and beyond—all in one convenient place.

Sustainable improvements of a city’s mobility performance requires an approach that focuses on the interrelationship between the various factors shaping the mobility ecosystem. As part of Designworks’ ongoing mission to tackle mobility challenges at a systems level, the Los Angeles studio recently collaborated with LADOT to define a comprehensive strategy. Designworks developed a core concept that has helped LADOT communicate the strategic intent of their Mobility Hubs program across multiple communication channels.

Designing LA’s New Mobility Paradigm.

An Improved Infrastructure for the Evolution of Urban Mobility.

In order to meet the key challenges of both today and the future, Designworks looked at three main areas shaping the mobility ecosystem: Geography (implanting transportation in neighborhoods), Culture (accommodating local needs and comfort levels with different mobility experiences) and Technology (addressing the varying digital capabilities of different LA communities).

Designworks provided LADOT with four opportunity themes, including Comfort, Community, Communication, and Connections, each of which provides detailed visualization of the key user needs and opportunities within different dimensions of the proposed Mobility Hub experience.

A multi-method approach, including research, persona development and user journey mapping, laid the groundwork for developing solutions for integrated cross-modal mobility both useful and meaningful to Angelenos. Key design challenges included taking into account the diverse needs and capabilities of local citizens when creating a universal and scalable concept for the Mobility Hubs, and ensuring their consistency across the city while remaining relevant to the needs of each neighborhood.

In today’s world of complexity and rapid pace, it’s almost impossible to do anything alone. Public-private partnership can boost innovation and support sustainable development. By combining public interest with private-sector research and development, the evolving needs of Angelenos can be successfully addressed. The LADOT and Designworks collaboration points towards a highly effective way to leverage the strengths of each participant. Civic organizations like LADOT excel at governance, implementation, and reach. Private companies like Designworks bring talents in the form of agility, creativity, and disruption. Together, exceptional achievements become possible.