DESIGNWORKS AND ZTE TEAM UP TO CREATE A FLAGSHIP SMART PHONE.
The communications industry is undergoing a seismic shift as the physical and digital worlds merge and the demand for sophisticated, integrative devices grows. The future success of a smart phone will clearly be predicated on how well it combines seamless user experiences with desirability.
Together with ZTE, our design team has created a smart phone that is not just about superior casing, but equally about information design and expression, resulting in an interface where function meets art.
In harmony with the scale and complexity of information at the user’s fingertips, AXON 7 is pure, sleek and simple and without a single tooled edge to snag the tactile experience. Its elegant lines are wafer-thin to comfortably lie in a hand or be stowed in a pocket. The interaction design is equally elegant, with a focus on intuitive use. We created an array that would appear natural and memorable at the same time – inspired by the jeweler’s or watchmaker’s art.
Dual speaker layout: Finely integrated grilles enable an unmatched hand-held experience of music, clips and calls.
Elegant, wafer-thin lines: AXON 7 is pure, sleek and simple.
Ergonomics: Fingerprint ID sensor on the back of AXON 7 at a natural grip location.
7 has been treated to exquisite finishes reminiscent of master craftsmanship.