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Coming Home to Starlux, A Design Story

Coming Home to Starlux, A Design Story

Designworks is Turning 50

Designworks is Turning 50

‘Ellectric’ Interview: Martina Starke, Munich Studio Director

‘Ellectric’ Interview: Martina Starke, Munich Studio Director

The BMW M Hybrid V8 Design

The BMW M Hybrid V8 Design

TYPOLOGY: Unexpected Urban Experiences at Munich Creative Business Week

TYPOLOGY: Unexpected Urban Experiences at Munich Creative Business Week

Vanessa Chang Appointed Director of the Shanghai Studio of BMW Group Designworks

Vanessa Chang Appointed Director of the Shanghai Studio of BMW Group Designworks

The Ultimate Journey | The Ryder Cup Trophy in the Sky.

The Ultimate Journey | The Ryder Cup Trophy in the Sky.

Live from BMW Welt: The Esports industry assembles virtually at BMW Esports Boost – Premiere for “The Rival Rig” from RIVALWORKS.

Live from BMW Welt: The Esports industry assembles virtually at BMW Esports Boost – Premiere for “The Rival Rig” from RIVALWORKS.

Greentech Festival 2021: An Interview with Designworks President, Holger Hampf

Greentech Festival 2021: An Interview with Designworks President, Holger Hampf

Born to Race

Born to Race

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Designworks is the design innovation studio for the BMW Group. We are the architects of future—designing holistic systems that impact and improve the world we live in. We inspire and challenge the companies we work with to be and stay at the forefront of their industries in design, technology and innovation. For 25 years Designworks has been stimulating the BMW Group as well as a select group of companies with ambitious visions for the future.

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