The BMW M Hybrid V8 Design
Ahead of the testing phase for the LMDh prototype for the 2023 season in the IMSA WeatherTech SportsCar Championship, BMW M Motorsport announces the name, the design, and an exciting camouflage livery for the car. The BMW M Hybrid V8 will sport a look designed by BMW Group Designworks, and celebrates the history of BMW M Motorsport in North America while defining a dynamic hybrid electric future.
Take a look behind the scenes of the design process featuring the Designworks team in the new ‘MBEDDED’ episode:
WE ARE M – Mbedded, Episode 7. UNVEILING: The BMW M Hybrid V8 Design.
“My team’s job was to make the BMW M Hybrid V8 look like a BMW, and embrace every opportunity to make it also perform like one on the race track.”
The design is rooted in BMW’s DNA of purposeful, efficient performance, and the exterior’s bold, determined character invokes BMW’s frontiersman-ship of turbo power, now united with an optimized hybrid electric powertrain.
The camouflage livery celebrates the 50 Years of M by commemorating the great cars of BMW’s storied history in IMSA racing while uniquely cloaking the BMW M Hybrid V8’s future-facing exterior geometry and technologies during the critical on-track development phase of the project. If you look closely, you’ll discover multiple winners of the Daytona 24 Hours, as well as the very first purpose-built IMSA GTP car from 1981, the BMW M1/C.
We’ll follow-up this camouflage with a works livery that exemplifies the dynamism and excitement of hybrid electric-powered competition.
