Ahead of the testing phase for the LMDh prototype for the 2023 season in the IMSA WeatherTech SportsCar Championship, BMW M Motorsport announces the name, the design, and an exciting camouflage livery for the car. The BMW M Hybrid V8 will sport a look designed by BMW Group Designworks, and celebrates the history of BMW M Motorsport in North America while defining a dynamic hybrid electric future.
Take a look behind the scenes of the design process featuring the Designworks team in the new ‘MBEDDED’ episode:
“My team’s job was to make the BMW M Hybrid V8 look like a BMW, and embrace every opportunity to make it also perform like one on the race track.”
—Michael Scully, Global Automotive Director, Designworks, A BMW Group Company
The design is rooted in BMW’s DNA of purposeful, efficient performance, and the exterior’s bold, determined character invokes BMW’s frontiersman-ship of turbo power, now united with an optimized hybrid electric powertrain.
The camouflage livery celebrates the 50 Years of M by commemorating the great cars of BMW’s storied history in IMSA racing while uniquely cloaking the BMW M Hybrid V8’s future-facing exterior geometry and technologies during the critical on-track development phase of the project. If you look closely, you’ll discover multiple winners of the Daytona 24 Hours, as well as the very first purpose-built IMSA GTP car from 1981, the BMW M1/C.
We’ll follow-up this camouflage with a works livery that exemplifies the dynamism and excitement of hybrid electric-powered competition.