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VIDEO: Designworks Stories | Adrian van Hooydonk

October 31, 2022

Designworks Stories: Adrian van Hooydonk

Designworks 50th Anniversary: Adrian van Hooydonk, Senior Vice President BMW Group Design, shares his memories about the first 50 years of Designworks and his thoughts about where the studio is going.

"Designworks is our international ears and eyes out in the world — it gives us a unique perspective that goes beyond the automotive industry in the field of design."
Adrian van Hooydonk, Senior Vice President BMW Group Design

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