On 10 April, Designworks will be part of the Design Management Conference taking place in Bonn, Germany. Held under the title Design & Innovation Management in the Age of Transformation, the conference will explore how design is humanizing technology in fin-tech, digital health and future technologies.

Yedan Qian, Interaction Designer at our Munich Studio, will speak about ways to create fully immersive experiences through new technologies such as VR, Haptics and AI. She will outline how creating super-realistic experiences can help change people´s behavior and illustrate the possibilities new technologies are offering to business, design and society.

“There’s a difference between telling people facts of environmental crisis happening in the far-away world, and transforming them into a tree in the rain forest with VR and letting them experience the physical sensations of their branches growing and being broken off by humans  in the end.”

In her speech, Yedan will share insights from her work at BMW Group Designworks and from her time as a guest researcher at MIT Media Lab. Following the speech will be a moderated breakout session that will challenge participants to rethink their work processes and investigate potentials for using new technologies in their particular disciplines to enhance processes and create better results.

Yedan Qian, Interaction Designer at BMW Group Designworks Munich

The DMI: Design Management Conference #DMC18 held every year in Europe, draws executives, founders, and emerging leaders in Design and Innovation Management. The intimate size of the Design Management Conference presents a wonderful opportunity to build networks, spread ideas, and learn lessons from the diverse experiences of those in attendance. In the fast paced world of design-driven innovation DMI believes that this type of peer-to-peer exchange is invaluable. The conference and optional activities are designed with many opportunities to meet new people, start new discussions, and work interactively in small groups.

More information about DMI and Yedan´s talk can be found here:


dmi:Design Management Conference Europe
Design & Innovation Management in the Age of Transformation

Bonn, Germany
9-11 April, 2018