DESIGNWORKS AS DESIGN PARTNER FOR IONITY’S HIGH-POWER-CHARGING NETWORK.
For nearly 50 years, Designworks has been shaping the face of the mobility of tomorrow. As the design partner for IONITY, a joint venture between the BMW Group, Daimler, Ford, and Volkswagen AG, pursuing the objective of making e-mobility ready for long-distance travel, Designworks is adding a further milestone to its portfolio along the path to the mobility of tomorrow and shaping the face of what is currently one of Europe’s most exciting infrastructure projects.
“For selection of the design partner, our criteria included a comprehensive understanding of future mobility as well as experience outside of the automotive industry, competence in both analog and digital interfaces, pronounced intercultural expertise, and the ability to develop concepts with a view to future contexts.” – Michael Hajesch, CEO at IONITY.
Designworks was challenged to come up with a design that was aimed at making e-mobility more attractive for long-distance travel. The goal was to create a recognizable, welcoming and leading-edge identity in Europe, whilst improving the electric charging experience.
“In order to create holistic experiences, it is imperative to give product and interaction design equal attention and to ensure an integrated process. The design of IONITY’s charging poles conveys the value of this approach: we involved customers in the design process and thought about every analogue and digital detail until we reached a solution that will truly enable a new kind of charging experience.” – Holger Hampf, President of Designworks.
WELL-DEFINED, TAUT SURFACES AND BALANCED PROPORTIONS CONTRIBUTE TO AN INVITING IMPRESSION AND REINFORCE AN UNCOMPLICATED USER EXPERIENCE.
INVITING DESIGN, DAY AND NIGHT.
A face for fast electric charging in Europe.
The charging station-architecture transmits a sense of space that is open, light, clear, and user-friendly. The creative concept of the IONITY station translates an architectural ambience radiating an inviting and appealing character, day and night.
The design aesthetics are also translated in the charging pylons. Streamlining all elements down to their geometrical foundation, well-defined, large radii, taut surfaces, and balanced proportions contribute to the overall inviting impression and give the charging pylon a welcoming appearance, whilst reinforcing an uncomplicated user experience.
At night, the charging pylons will be illuminated with what appears to be a free-floating light ring, seated on top of the slender charger’s body, using light or color changes to communicate information about charge status to users.