The future of connectivity. bonding driver to vehicle, passenger, and environment.
BMW Vision ConnectedDrive is the result of BMW Group’s study into the future of vehicle-based connectivity. Designworks played an instrumental role in this by leveraging our deep interaction skills to create the user interface and experiences for the BMW Vision ConnectedDrive concept car.
The underlying concept for BMW Vision ConnectedDrive is the intelligent integration of driver, vehicle and the outside world. This is achieved through a dynamic display and control concept, unique lighting design and progressive and forward-thinking styling. The design symbolizes the bond between driver and vehicle, the dialogue between driver and front passenger, as well as how the vehicle occupants interact with their environment. An elaborate three-tier system of lighting is used to visualize the various functional aspects of BMW ConnectedDrive, namely convenience, safety and infotainment.
At Designworks, using creative thinking to solve multiple user scenarios is one of the things we do best. Working in close collaboration with BMW Group Design, we developed interface design solutions that considered the passenger, vehicle, environment, and multiple layers of information.
For BMW Group, concept cars are a way to push the boundaries of the industry, help develop and implement new technologies, and to visualize what form new production models will take.
The solution communicates the future of personal transport.