Bringing BMW’s Vision to Life at CES

Designworks has been at the forefront of BMW’s CES presence, creating immersive and experiential design that highlights the future of mobility. In 2020, the BMW i Interactive Ease debuted as an innovative prototype and automotive sculpture, showcasing the future of automated driving with no steering wheel and an intelligent personal assistant (IPA) embodied as ethereal lights to guide the experience.

In 2022, Designworks introduced Dimensions of Real, an exhibit that immersed visitors in unique BMW “worlds,” emphasizing digital experience design to showcase different driving modes.

Most recently, in 2023, Designworks unveiled the BMW Digital Twin app, allowing users to interact with the Vision Dee and personalize their experience through an adaptive e-ink display, showcasing our expertise in app design and augmented reality. These groundbreaking exhibits demonstrate Designworks’ commitment to pushing the boundaries of design and technology for the BMW brand and beyond.