Designworks Stories: Annette Baumeister

Designworks Stories: Annette Baumeister

In this short video interview for our 50th anniversary, we sit down with Annette Baumeister, the current Head of Color, Material & Trim Design at BMW Group as well as the former Studio Director of our Designworks Shanghai studio. Together we discuss the speed and energy of the Shanghai studio culture, how China is influencing luxury culture across the world and the importance of cross-cultural creative immersions.

"We go to Designworks If we need something strongly visionary — something the LA studio calls 'moonshot thinking.' Right now, we are working on a lot of visionary materials projects, which involve working with start-ups that have never worked with the automotive industry before, and are really challenging our perceptions of materials. For this, we go to Designworks for really tight, close and intense outside-in views."
Annette Baumeister, Head of Color, Material & Trim Design, BMW Group