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Designworks Stories: Stefan Ponikva

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Designworks Stories: Stefan Ponikva In this short video interview for our 50th anniversary, Stefan Ponikva, VP Brand Communication and Experience, BMW Group, shares his experiences of turning storytelling into story-living by joining forces with the cross-cultural team at Designworks. Bright ideas with a surprising twist are at the heart of our approach. Check out Stefan’s highlight projects, from electric wingsuits to emotionally intelligent gaming chairs…
“Everyone is talking about storytelling in brand communication – this is true – but, if you manage to go from storytelling to story-living then you are able to really stand up and surprise. Designworks can deliver solutions based on unconventional thinking…they’re not just coming from an automotive point of view, they are cross-industry and they are at home all over the world.”
Stefan Ponikva, VP Brand Communication and Experience, BMW Group

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