Virtual Racing Meets Modern Home Design: How BMW Motorsport, BMW Designworks and Sedus Elevated Functionality and Aesthetics
Sim racing is growing in popularity all over the world. As such, the number of users building comprehensively-equipped rigs at home is also growing. At BMW Motorsport, this raised the question of how to integrate these rigs in everyday life.
Together with BMW Designworks and furniture manufacturer Sedus, they have come up with a solution. The concept study is called “Fusion SL” – a unique combination of sim racing rig and lounge furniture. The idea was to develop a piece of furniture that would save space and could be aesthetically integrated into a modern living environment. It can be converted into a rig in just a few simple steps, but which is otherwise folded down to serve as a desk, coffee table or seat, thus making “boost” and “ease” concepts that can be experienced not only in the car, but also in the living room.
Read the complete press release here: https://www.press.bmwgroup.com/global/article/detail/T0322010EN/world-premieres-at-bmw-sim-live:-technology-transfer-from-real-and-virtual-motor-racing