Lufthansa Technik and Designworks unveil “The BOW”
A visionary, modular cabin concept redefining deluxe team travel
Blending monumental architecture with transformative spaces, the concept fluidly shifts between intimate retreat and open social experience, setting a new benchmark for luxury in the sky.
At this year’s Aircraft Interior’s Expo (AIX), Lufthansa Technik is presenting an entirely new approach to VIP aviation: “The BOW” – a modular narrowbody cabin concept created in exclusive collaboration with us. The concept redefines the idea of shared deluxe travel for executive groups, sports teams, or artists.
Inspired by the growing demand for flexible, design-driven solutions in private aviation, and in collaboration with Lufthansa Technik, we have created the cabin concept “The BOW”: a design platform that brings the future of group-centric VIP travel to life. The new cabin acts as a laboratory for modular ideas and enables early, highly individualized customer involvement. Floor plans, suite configurations, color schemes, and functional zones can be flexibly adapted, allowing operators to tailor the aircraft precisely to their specific mission profile. Fewer suites in favor of open social areas? A larger bar? More privacy for high-level onboard meetings? All of this is possible.
Designworks x Lufthansa Technik
For “The BOW,” both our companies combined their strengths: Designworks, part of the BMW Group for over 40 years (and influential in numerous pioneering design developments, both within the group itself and for leading mobility companies such as Siemens Trains, Virgin Hyperloop, and John Deere) contributed extensive design expertise in the fields of luxury, technology, ergonomics, and experience design. Lufthansa Technik, as the commissioning partner, contributed cutting-edge technologies as well as many years of experience in VIP cabin engineering.
Designed for shared exclusivity
The design target group is not a single VIP passenger, but a group of high-profile users: a corporate board of directors, a professional sports team or a touring band. Each private suite accommodates one or two travelers and can be used for private meetings or shared dining. Every suite includes dedicated personal storage – ideal for items such as a musical instrument, professional equipment, or personal items – while optional movable partitions allow the cabin atmosphere to shift from a cocoon like privacy mode to open social interaction. All suites can be closed individually, and selected compartments feature automated sections that can be raised or lowered to adjust privacy levels. This flexibility allows operators to configure up to 28 passengers on board without compromising exclusivity or comfort.
“Designing spatial experiences is a fascinating field for us, one we explore across many dimensions: on the road, on the water, and with ‘The BOW’ once again in the skies. With Lufthansa Technik’s new cabin concept, the journey becomes a destination in itself
A sequence of distinctive spaces, the cabin design is structured into several signature zones:
Reception & lobby
A welcoming entrance area sets the tone with curved architectural forms, premium materials, integrated tech solutions, and a hospitality driven bar environment. Transforming elements such as a gradient screen or a foldable, interactive service table, together with other design-focused touchpoints, convey a sense of luxury and craftsmanship.
Transformative lounge
The central lounge features two multifunctional curved touch screen displays and a large presentation table that can be transformed into four segments with individual tables. This area transitions seamlessly from a collaborative working space to fine dining, reflecting the needs of business teams, or coaching staff. The table incorporates Lufthansa Technik’s Hidden Touch technology, whose core innovation lies in the remarkable fusion of a high‑quality look and feel with seamless, intuitive functionality. It allows passengers to operate a wide range of cabin functions through a sleek touch panel that completely disappears into any interior surface when not in use.
Private suites
The “BOW Suite” design theme – characterized by arcs, soft shapes, progressive forms, and premium materials – evokes a high level of wellbeing while integrating Lufthansa Technik technologies discreetly into the furniture. Acoustic shields, mood lighting, scent options, and subtle storage solutions create a balanced environment of luxury and functionality.
Integrated cabin technologies for a seamlessly orchestrated experience
The concept integrates Lufthansa Technik’s “nice” system (Network Integrated Cabin Equipment), seamlessly combining advanced technologies with the interior architecture. This includes the “nice intellitable” with integrated touch functionality, as well as the network-integrated cabin management platform “nice,” which enables intuitive control of even the most complex onboard systems.
“With ‘The BOW’, we are elevating group centric VIP travel to a completely new level. This concept offers customers unprecedented flexibility and allows operators to tailor every mission with an experience that is both highly functional and luxurious.”
Together with Lufthansa Technik, we will be presenting details of “The BOW” at the Aircraft Interiors Expo (AIX) in Hamburg from 14 to 16 April at booth #6A90, hall B6.