Born in Münster, North Rhine-Westphalia, Annette took a degree in textile design at Krefeld’s University of Applied Sciences before joining the BMW Group in 1996 as part of the BMW design team. During her studies she spent some time at the University of Central England which, with its very free yet conceptual approach, had a lasting impact on her.
As Studio Director of Designworks Shanghai since 2016, under Annette’s leadership the studio has experienced significant growth across a variety of industries, including consumer electronics, home appliances, aviation, rail and premium automotive.
Annette is always keen to try out new things – while never losing sight of the customers’ wishes. To maintain this balance she promotes close working across all departments and teams, both within Designworks as well as within the wider BMW Group.