John Schönbeck
Director, Strategic Partnering, Munich Studio

John Schönbeck leads the New Business discipline at Designworks Munich, building on more than 20 years of design experience working with key partners across the BMW Group ad external clients worldwide.

In his current role, he fosters cross-industry collaboration with experts from mobility, infrastructure, lifestyle, and brand innovation.

With a background in automotive design (ACCD) and business (MBA/MBS), John has developed a uniquely holistic approach that blends creative vision with strategic thinking. This perspective enables him to engage effectively with partners from adjacent industries, fostering knowledge exchange and guiding them through complex design and innovation processes.

Before his current position, John led the transportation and automotive design team at the Designworks Studio in Los Angeles and later headed the Experience Design department within the BMW Group Design in Munich