Paul Ferraiolo
Director, Creative Consulting, LA Studio

Paul Ferraiolo leads Designworks LA’s Creative Consulting team, bringing over 15 years of experience in design strategy with notable clients across the BMW Group from Rolls-Royce to BMW, and from Samsung to John Deere. His background in Psychology has informed his approach to future mobility and digital connectivity, emphasizing user-centered design.

Paul has steered public innovative concepts such as BMW’s Interaction EASE, showcasing the future of in-car user experience, and BMW’s Dimensions of Real, merging physical and digital design elements with user interaction. His work focuses on driving BMW group brands forward, demonstrating his commitment to innovation and strategic thinking in design.

Paul’s career reflects his ability to apply a multidisciplinary approach to design challenges, positioning him as a leader in creating future-ready design solutions.