Design Perspectives: Digital Experiences

Our physical and digital realities are rapidly colliding, combining, and evolving together—read below for insights developed by our Shanghai team that cover ‘phygital’ experiences, the shifting role of the consumer and how we can create satisfying digital moments.

New Realities

Future customers are digital natives, very comfortable with travelling through virtual and physical experiences. Operating on virtual platform, new realities, like the metaverse and metahuman, allow customers to interact with future in imaginative ways, including community, city and ecology. The boundaries between virtuality and reality disappear.

Co-Creation

Customers are not the receivers of experience. Customers are creators, and brands are curators. From customization to creation, the top experience is to be defined by customers, It is a co-creation process where the customers need to be placed explicitly at the same level of importance as the brand, or even more.

Ever-Evolving

It’s the magic of digitization—ever evolving and always fresh. The future world is phygital, which is the portal to many new realities, creating a digital soul of your future life by AI, metahuman and new technologies. It curates your life in reality and virtuality to be a better self smartly, seamlessly, and soulfully.

Micro Scenario

Instead of a long-lasting immersive theatre, the best experience should be just to the point. Micro-scenario engages your attention on the right level and celebrates magic moments proactively, creating a meaningful and memorable experience. Luxury that’s not in your face, but at your fingertips.

X-to-Earn

The ultimate customer engagement, do almost anything and get awarded. With in-built game-fi and social-fi elements, customers can earn game currency or social currency, used in the system or cashed out. The customers can find more fun ways to engage with the brands and communities.