InsightsPerspectivesDesignworks Stories: Holger Hampf & Chuck PellyNovember 3, 2022 Play Video Celebrating 50 Years of Designworks The current and eighth president of Designworks, Holger Hampf, connects with Designworks Founder and first President, Chuck Pelly, to reflect on the past, share insights on the present and ideate about the future of Designworks, creativity and collaboration as we move into the second half of a century in design, together. BMW always uses the keyword “performance.” Performance now has changed to performance of the human thinking process. So in the next 50 years, the word performance can stay with us.Chuck Pelly, Founder & First President of Designworks Related Press ReleasesLive from BMW Welt: BMW Esports Boost – Premiere for “The Rival Rig” from RIVALWORKS.June 28, 2021Press ReleasesDesignworks: Mobility beyond. Stimulating ambitious visions of the futureJune 25, 2019PerspectivesWE. MOVE. PEOPLE: Designing for the Future of MobilitySeptember 10, 2020