InsightsPerspectives

Designworks Stories: Holger Hampf & Chuck Pelly

play icon
Celebrating 50 Years of Designworks The current and eighth president of Designworks, Holger Hampf, connects with Designworks Founder and first President, Chuck Pelly, to reflect on the past, share insights on the present and ideate about the future of Designworks, creativity and collaboration as we move into the second half of a century in design, together.
BMW always uses the keyword “performance.” Performance now has changed to performance of the human thinking process. So in the next 50 years, the word performance can stay with us.
Chuck Pelly, Founder & First President of Designworks

Related

Events
DMI Logo
DMI Design Management Institute Webcast: Envisioning The NextApril 15, 2020
News
In The News: Designworks Sees Design Opportunities for the Aviation IndustryJune 18, 2020
Perspectives
Design + Technology: 3M’s Ultra Smart Air PurifierOctober 20, 2021