EXPLORE, ENTERTAIN, EASE
The 3 E’s BMW i Interaction EASE highlighted in Car Design News.
The EASE concept sculpture makes history as the first BMW creation designed without a steering wheel – signaling a shift away from the traditional physical connection between the car and the driver, and placing an emphasis on experience.
“As technology grows it actually starts to recede in its visual presence and simply becomes part of the overall experience.” – Michael Scully, Global Director, Automotive & Advanced Design at Designworks
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