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VIDEO: Designworks Stories | Holger Hampf & Chuck Pelly

November 3, 2022

Celebrating 50 Years of Designworks

Designworks 50th Anniversary: The current and 8th president of Designworks, Holger Hampf, connects with Designworks Founder & 1st President, Chuck Pelly, to reflect on the past, share insights on the present and ideate about the future of Designworks, creativity and collaboration as we move into the second half of a century in design, together.

BMW always uses the keyword “performance.” Performance now has changed to performance of the human thinking process. So in the next 50 years, the word performance can stay with us.
Chuck Pelly, Founder & 1st President of Designworks