OLIVER SIEGHART

Global Director,
Automotive

designworks leadership member oliver sieghart
designworks leadership member oliver sieghart

New challenges opened up in 2017 when Oliver joined Designworks as Global Director of Automotive and Advanced Design in Los Angeles. His formula for success is to generate latitude for creativity. Together with his global team of young creative designers, he gives free rein to inventiveness and in doing so defines the way forward. The goal is to inspire BMW Group design with an outside-in market perspective and forward thinking attitude. Oliver works with the mindset that anything is possible.