As Creative Director of Interaction Design at the Shanghai Studio, Siddharta is responsible for directing Interaction Design programs for all brands of the BMW Group as well as for a wide variety of projects in all Designworks relevant industry sectors for external clients.

Siddharta has over 10 years experience in developing Interactive Experiences for Global Brands across a wide range of industries.

Siddharta holds a Masters degree with Distinction in “Interactive Multimedia” from the University of the Arts, London.