Siddharta Lizcano

Creative Director, Interaction Design

designworks shangahi team member siddharta lizcano
designworks shanghai team member siddharta lizcano

As Creative Director of Interaction Design at the Shanghai Studio, Siddharta is responsible for directing Interaction Design programs for all brands of the BMW Group as well as for a wide variety of projects in all Designworks relevant industry sectors for external clients.

Siddharta has over 10 years experience in developing Interactive Experiences for Global Brands across a wide range of industries.

Siddharta holds a Masters degree with Distinction in “Interactive Multimedia” from the University of the Arts, London.

"Your physical, social and emotional life is mediated by design. It’s no longer just about form or function, it’s about your life and how you want to interact with the world. This is design."