BMW Group Design set the standard for designing new cars that move today’s consumers and their demand for enhanced utility and more versatility. An innovative concept introduced by BMW Group Design prepares the ground for this new approach: the GINA (Geometry and Functions In “N” Adaptations) principle grants more freedom for car design. It allows the creation of products with a design and functional range that express individuality and meet the wide variety of requirements of those who are using them. GINA produces dramatically different solutions that affect the design and functionality of future cars.

An essential principle of the GINA philosophy is to deliberately integrate the potential of new materials and pioneering, innovative constructions into the creative design process, and the idea of challenging existing manufacturing methods and material concepts. Designworks collaborated with BMW Group Design to create an optical expression of individuality, functionality, and innovation that is GINA.

Putting its visions of tomorrow’s car into practice, Designworks developed a two-seater roadster concept with the unique dynamic proportions that are typical of the BMW brand.


The GINA Light Visionary Model takes the sculptural design that has already been established by a number of production cars to a new, unparalleled conclusion. Designworks incorporated an almost seamless outer skin for the visionary model, which was created out of a flexible textile cover that stretches across a moveable substructure. With this unique attribute, individual functions are only revealed if and when they are needed uniquely resembling the ability of a human to adapt to its environment. In the interior, variability, form and function are united in an inseparable connection. Again, the car’s variability is adapted to suit the driver’s needs. This creates a close interaction between driver and car in various different situations.

With this model, BMW Group Design initiates a fundamental discourse about the characteristics that will affect the development of cars in the future. It is therefore fundamentally different from concept cars, which reflect what is expected of them by implementing as many elements as possible in a future production model. In contrast, the GINA Light Visionary Model is a vision of future cars and serves as an object of research.

BMW GINA side view

Potential of new materials and pioneering, innovative constructions.

Optical expression of individuality, functionality, and innovation.

BMW GINA front view

Related Work